Do You and Your Board know your company’s best Digital Business Model?


"Digital transformation is not about technology – it’s about change." – Dr Stephanie Woerner
Digital economy is profoundly changing our businesses and our societies, and you can no longer merely tweak your management practices to lead you to success. Many leaders recognize the threat and opportunity of digital but lack a common approach to think about their digital business model. We have the fortune and pleasure to meet, work with and interview Dr. Stephanie Woerner, Research Scientist at MIT Center for Information Systems Research (CISR) and Executive Educator at MIT Sloan. Dr. Woerner is one of the world’s leading experts in Digital Enterprise strategy and transformation, working with hundreds of organizations over the last five years, following and guiding their efforts in how to transform their enterprises from board level to executive teams including CEO, CxOs including CDO, CIO and CHRO. Dr. Woerner has together with Professor Peter Weill, performed enterprise research and distilled their findings into a very insightful bestselling book called What’s your Digital Business Model? In the research, they found that digitization moves companies’ business models on two dimensions: from value chains to digital ecosystems, and from a broader understanding of the customer’s needs too much more explicit, detailed and data-driven insight about their customer’s. See the interview with Dr. Stephanie Woerner below or listen to this episode 016 from our podcast Exploring Leaders where we dive into the six driving questions that are needed for leaders to clarify where they are in an increasingly digital business landscape as well as what is needed to move toward a higher-value digital business model.

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